SEO Consultancy
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Competitor Analysis
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Social Media Marketing
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About Us
About Us
Australian Food safety management system
At Australia Food Safety Management System (AFSMS), our mission is to make food safety simple, accessible, and future-ready for every food business in Australia.
We currently provide 100% free food safety consulting services to help businesses meet critical compliance requirements, including HACCP plans, organic certifications, audit preparation, and traceability systems.
Our hands-on, practical approach is tailored to address the real challenges faced by small and medium food enterprises. By offering support at no upfront cost, we strive to build long-lasting relationships founded on trust, value, and expertise.
Beyond food safety, we also deliver comprehensive business consulting services — covering sales, marketing, finance, and operations — to empower your business to grow and succeed across all key areas.
Looking ahead, AFSMS is developing a powerful digital food safety management platform designed to automate and simplify compliance processes. The insights we gather through our consulting today directly inform the innovative software we’re building for tomorrow.
What we do
Fresh Ideas for Every Business
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Creative Approach
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Guaranteed Success
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Food Optimization
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About the Director
Mohammed Shahpurwala
Mohammed Shahpurwala
Founder, Australian Food Safety Management System (AFSMS) | Innovation Director | Doctoral Researcher
Mohammed Shahpurwala is an innovation-driven leader dedicated to transforming the food industry through safer, more transparent, and digitally empowered solutions. As the founder of the Australian Food Safety Management System (AFSMS), he works closely with small and medium food businesses to simplify food safety certification, improve traceability, streamline operations, and support sustainable growth.
Holding dual master’s degrees in Business Administration and Applied Finance from Western Sydney University, Mohammed is also pursuing a Doctorate in Digital Innovation and Technology Management. His ongoing research focuses on developing a strategic climate resilience framework to help SMEs in Australia and New Zealand enhance their sustainability.
With a background in biotechnology and deep expertise in marketing and technology, Mohammed blends strategy and innovation to help food businesses not only meet regulatory standards but also build strong brands and thrive in competitive markets.
Driven by a passion for inclusive development, Mohammed believes innovation should be accessible to all — empowering food businesses across every corner of the industry.
Our Story
The Story of Ewebot
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Why Choose us
Save Time & Effort
With the Ewebot
First Working Process
For startups and growing businesses, an online specialist can develop a digital marketing plan to help you grow.
Dedicated Team Member
Your digital consultant will also be able to kickstart campaigns and maximise your marketing budget.
24/7 Hours Support
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Testimonials
What Our Client’s Say
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