Case Study
About Us
Making Food Safety Simple and Scalable for Small Food Businesses in Australia
FreshLeaf Organics, a small organic produce distributor in Victoria, was struggling with HACCP compliance, audit readiness, and traceability due to limited resources and lack of in-house expertise. Australia Food Safety Management System (AFSMS) stepped in with 100% free consulting support — helping them create a tailored HACCP plan, prepare for organic certification, and implement practical traceability systems without any upfront cost. Beyond food safety, AFSMS also guided the business on marketing, finance, and operational planning, leading to improved compliance, a successful audit, and a 15% boost in customer retention. This hands-on, relationship-driven approach not only solved immediate compliance needs but also contributed valuable insights for the digital food safety platform AFSMS is currently developing — ensuring long-term, tech-enabled solutions for small food businesses across Australia.
The AFSMS Solution:
AFSMS stepped in to provide 100% free food safety consulting to FreshLeaf. Through an on-site visit and regular virtual support, AFSMS delivered:
- A custom HACCP plan tailored to FreshLeaf’s specific operations
- Hands-on audit preparation, including pre-audit checklists and mock interviews
- Implementation guidance for a traceability logbook system
- Staff training to improve day-to-day compliance awareness
All of this was offered with no upfront cost, removing financial barriers and allowing FreshLeaf to focus on operations and growth.